// i18n.jsx — punchy copy, ES/EN
const COPY = {
  es: {
    nav: { work: "Trabajo", services: "Servicios", studio: "Estudio", contact: "Contacto" },
    cta_brief: "Hablemos",
    cta_explore: "Ver trabajo",

    // Hero
    h1_top: "Estudio",
    h1_middle_1: "multimedia",
    h1_middle_2: "que pega",
    h1_middle_3: "fuerte.",
    h1_sub: "Hacemos web, apps, diseño y video que la gente recuerda. Tu marca merece más que una plantilla.",
    h1_loc: "Bogotá ↔ Mundo",
    h1_year: "Desde 2022",
    h1_scroll: "Mira lo que hacemos",
    h1_sticker: "MULTIPLES · MEDIOS · STUDIO · MMXXVI",
    h1_words: ["WEB", "APPS", "DISEÑO", "VIDEO"],

    // Marquee
    marquee_words: ["DISEÑO", "CÓDIGO", "MOTION", "BRANDING", "APPS", "VIDEO", "WEB", "ESTRATEGIA"],

    // Services
    svc_eye: "Cuatro medios",
    svc_title_1: "Una marca,",
    svc_title_2: "cuatro canales,",
    svc_title_3: "cero excusas.",
    svc_sub: "El mismo equipo diseña tu sitio, programa tu app, dirige tu spot y maquilla tu Instagram. Sin teléfono roto entre disciplinas.",

    services: [
      {
        n: "01",
        label: "WEB",
        title: "Web que vende.",
        body: "Landing pages, e-commerce y plataformas a medida. Con constructor interno para que edites sin llamarnos.",
        tags: ["Landing pages", "E-commerce", "Plataformas SaaS", "CMS editable", "Integraciones API"],
        kind: "sphere",
        color: "magenta",
      },
      {
        n: "02",
        label: "APPS",
        title: "Apps que se quedan.",
        body: "iOS, Android y PWA pensadas para que el usuario vuelva mañana. No publicamos hasta que la curva de retención cuadra.",
        tags: ["iOS", "Android", "React Native", "PWA", "Notificaciones", "Onboarding UX"],
        kind: "torus",
        color: "azure",
      },
      {
        n: "03",
        label: "DISEÑO",
        title: "Identidad que duele.",
        body: "Branding completo, sistemas, editorial, packaging y campañas. Adobe entera trabajando para ti.",
        tags: ["Branding", "Design systems", "Editorial", "Packaging", "Social", "Ilustración"],
        kind: "blob",
        color: "lime",
      },
      {
        n: "04",
        label: "VIDEO",
        title: "Audiovisual de cine.",
        body: "Spots, reels, video corporativo y motion. Cámara, luces y edición bajo un mismo techo.",
        tags: ["Spots", "Corporativo", "Motion graphics", "Reels & TikTok", "Post-producción", "Sonido"],
        kind: "cylinder",
        color: "tangerine",
      },
    ],

    // Media (Fotografía + Audiovisual)
    media_eye: "Imagen en movimiento e imagen fija",
    media_title_1: "Cámara, luz",
    media_title_2: "y montaje.",
    media_sub: "Producimos y postproducimos en casa. Mismo equipo desde el storyboard hasta el master final: foto fija para campañas y catálogos, audiovisual para spots, redes y corporativo.",
    photo: {
      eyebrow: "FOTOGRAFÍA · 360°",
      title: "Fotografía.",
      lead: "Producto, lifestyle, retratos editoriales y campañas. Estudio propio en Bogotá y locaciones a nivel nacional. Entregamos selección rápida y retoque a nivel publicación.",
      phases: [
        {
          tag: "Producción", icon: "camera",
          title: "Día de rodaje impecable.",
          body: "Cazamos locación, dirigimos al modelo o producto y cuidamos cada cuadro. Backup en doble tarjeta y revisión en vivo con cliente.",
          items: ["Dirección de arte", "Locación / estudio", "Styling", "Iluminación", "Tethered shooting"]
        },
        {
          tag: "Postproducción", icon: "wand-2",
          title: "Retoque que no se ve.",
          body: "Selección, color, limpieza, máscaras, dodge & burn y entrega en todos los formatos que necesites: web, impreso, marketplace.",
          items: ["Color grading", "Retoque alta gama", "Composición", "Recortes / siluetas", "Entrega multiformato"]
        }
      ],
      gallery_label: "Galería · selección reciente",
      gallery_cta: "Ver más",
      gallery: []
    },
    video: {
      eyebrow: "AUDIOVISUAL · CINE & MOTION",
      title: "Audiovisual.",
      lead: "Spots, reels, video corporativo, motion graphics y 3D. De la idea al render final con guion, dirección, cámara y postproducción bajo un mismo techo.",
      phases: [
        {
          tag: "Producción", icon: "clapperboard",
          title: "Rodaje que funciona.",
          body: "Guion, storyboard, scouting y dirección. Cámara, sonido, gimbal o drone — el equipo que pida la pieza, sin subcontratar lo importante.",
          items: ["Guion & storyboard", "Casting", "Cámara 4K/6K", "Sonido directo", "Dirección de arte"]
        },
        {
          tag: "Postproducción", icon: "film",
          title: "Edición + motion + color.",
          body: "Edición narrativa, motion graphics, animación 2D/3D, color científico (DaVinci) y mezcla de sonido. Subtítulos, masters y versiones por canal.",
          items: ["Edición", "Motion / 3D", "Color grading", "Mezcla de sonido", "Masters multicanal"]
        }
      ],
      gallery_label: "Reel · trabajos recientes",
      gallery_cta: "Ver reel",
      gallery: []
    },

    // Portfolio
    work_eye: "Casos reales",
    work_title_1: "Lo que",
    work_title_2: "movemos.",
    work_sub: "Selección. No todo lo bueno cabe acá.",
    work_view: "Ver caso",

    works: [
      {
        id: "logistica",
        client: "360 Logística",
        title: "Plataforma logística rediseñada de pies a cabeza",
        services: ["Plataforma", "UX/UI", "Branding"],
        metric: "−40% tiempo de operación",
        year: "2024",
        kind: "dashboard",
        bgColor: "azure",
      },
      {
        id: "rural",
        client: "Casa Rural",
        title: "App de reservas para hospedaje boutique",
        services: ["iOS", "Android", "Backend"],
        metric: "+12K descargas en 90 días",
        year: "2024",
        kind: "app",
        bgColor: "lime",
      },
      {
        id: "bonte",
        client: "Bonté Café",
        title: "Identidad + spot de lanzamiento",
        services: ["Branding", "Producción", "Spots"],
        metric: "3.2M vistas orgánicas",
        year: "2023",
        kind: "brand",
        bgColor: "tangerine",
      },
      {
        id: "aurea",
        client: "Aurea Joyería",
        title: "E-commerce con configurador 3D",
        services: ["E-commerce", "3D", "Motion"],
        metric: "+180% conversión",
        year: "2023",
        kind: "shop",
        bgColor: "magenta",
      },
    ],

    // Process
    proc_eye: "Cómo trabajamos",
    proc_title_1: "Seis pasos.",
    proc_title_2: "Cero sorpresas.",
    proc_sub: "Precio fijo. Fechas en contrato. Demos cada viernes.",
    proc_steps: [
      { n: "01", t: "Descubrir", d: "Hablamos. Entendemos negocio, audiencia, métricas. Definimos qué resolvemos — y qué no." },
      { n: "02", t: "Estrategia", d: "Arquitectura, flujos, stack. Alcance y precio cerrados antes de tocar diseño." },
      { n: "03", t: "Diseño", d: "Wireframes, prototipos navegables, revisiones quincenales. Ves todo, no solo el final." },
      { n: "04", t: "Producción", d: "Código, video, ilustración. Sprints semanales con demo al cierre." },
      { n: "05", t: "Lanzamiento", d: "QA cruzado, capacitación, manuales. El día D estamos en línea contigo." },
      { n: "06", t: "Acompañamiento", d: "Mantenimiento, métricas, evolución. No termina al entregar." },
    ],

    // Stack
    stack_eye: "Herramientas",
    stack_title_1: "Lo que",
    stack_title_2: "usamos a diario.",
    stack_sub: "Tecnología probada. No modas.",
    stack_groups: [
      { label: "Desarrollo", items: ["React", "Next.js", "Node", "Astro", "Tailwind", "TypeScript", "Supabase", "PostgreSQL"] },
      { label: "Mobile", items: ["Swift", "Kotlin", "React Native", "Flutter", "Firebase"] },
      { label: "Diseño", items: ["Figma", "Illustrator", "Photoshop", "InDesign"] },
      { label: "Motion + Video", items: ["After Effects", "Premiere Pro", "DaVinci Resolve", "Cinema 4D", "Audition"] },
    ],

    // Stats
    stats_eye: "En números",
    stats: [
      { n: "60+", l: "Proyectos entregados" },
      { n: "4", l: "Años en producción" },
      { n: "8", l: "Países alcanzados" },
      { n: "96%", l: "Clientes que repiten" },
    ],

    // Testimonials
    tst_eye: "Lo que dicen",
    tst_title_1: "Confían",
    tst_title_2: "en nosotros.",
    testimonials: [
      { q: "Rediseñaron nuestra plataforma logística y el tiempo de operación bajó 40%. La gente la usa porque por fin la entiende.", a: "Andrés Marín", r: "Director ops · 360 Logística" },
      { q: "De una idea en servilleta a una app publicada en cuatro meses. Y el constructor me deja editar copies sin llamar a nadie.", a: "Valentina Ortega", r: "Fundadora · Casa Rural" },
      { q: "El spot que produjeron nos consiguió 3.2M de vistas orgánicas. Más importante: la gente entendió de qué se trataba.", a: "Juan F. Rojas", r: "Marketing · Bonté Café" },
    ],

    // Team
    team_eye: "El estudio",
    team_title_1: "Siete personas.",
    team_title_2: "Cuatro disciplinas.",
    team_sub: "Sin intermediarios. Hablas directo con quien hace tu proyecto.",
    team: [
      { n: "Director creativo", r: "Estrategia · Dirección de arte", color: "magenta" },
      { n: "Lead developer", r: "Web · Plataformas · APIs", color: "azure" },
      { n: "Mobile lead", r: "iOS · Android · React Native", color: "lime" },
      { n: "Diseñadora senior", r: "Branding · Editorial · UI", color: "tangerine" },
      { n: "Motion & 3D", r: "After Effects · C4D · Blender", color: "violet" },
      { n: "Director foto", r: "Cámara · Luces · Color", color: "magenta" },
      { n: "Productora", r: "Cuentas · Tiempos · Logística", color: "lime" },
    ],

    // Contact
    cnt_eye: "Hablemos",
    cnt_title_1: "Cuéntanos",
    cnt_title_2: "tu proyecto.",
    cnt_sub: "Respondemos en < 24 horas con propuesta inicial.",
    cnt_name: "Nombre",
    cnt_email: "Correo",
    cnt_company: "Empresa (opcional)",
    cnt_budget: "Presupuesto",
    cnt_services: "Qué necesitas",
    cnt_brief: "Cuéntanos más",
    cnt_send: "Enviar",
    cnt_or: "O directo",
    budgets: ["< $5K", "$5K—$15K", "$15K—$40K", "$40K+", "Aún no sé"],
    services_pick: ["Web", "App", "Diseño", "Video"],

    // FAQ
    faq_eye: "Preguntas frecuentes",
    faq_title_1: "Lo que",
    faq_title_2: "siempre nos preguntan.",
    faqs: [
      { q: "¿Cuánto cuesta un proyecto?", a: "Depende del alcance. Una landing parte desde $1.5K USD. Una plataforma a medida con backend y app móvil entre $15K y $60K USD. Tras una llamada de 30 min damos cifra concreta." },
      { q: "¿En cuánto tiempo entregan?", a: "Landing: 2–3 semanas. App completa: 3–6 meses. Spot publicitario: 4–8 semanas. Fechas comprometidas por contrato." },
      { q: "¿Trabajan fuera de Colombia?", a: "Sí. Clientes activos en México, Chile, España, Panamá y EE.UU. Trabajo 100% remoto, facturamos en USD o moneda local." },
      { q: "¿Las plataformas se editan sin código?", a: "Sí. Cada plataforma incluye constructor visual interno: editas textos, imágenes, productos, secciones — sin depender de nadie." },
      { q: "¿Qué pasa después del lanzamiento?", a: "Planes de mantenimiento mensual desde $400 USD. Incluyen monitoreo, copias, actualizaciones y bolsa de horas." },
      { q: "¿Firman NDA?", a: "Sí, antes de cualquier conversación detallada si el proyecto lo requiere. Tenemos NDA estándar o firmamos el tuyo." },
    ],

    // Footer
    ft_made: "Hecho en Colombia con obsesión por el detalle",
    ft_rights: "Todos los derechos reservados",
    ft_studio: ["Sobre nosotros", "Equipo", "Carreras", "Prensa"],
    ft_work: ["Portafolio", "Casos de estudio", "Servicios", "Proceso"],
    ft_legal: ["Términos", "Privacidad", "Cookies", "Habeas Data"],
    ft_legal_links: ["legal/terminos.html", "legal/privacidad.html", "legal/cookies.html", "legal/habeas-data.html"],
    ft_cta_a: "¿Lo nuevo",
    ft_cta_b: "lo hacemos juntos?",
    ft_dev_by: "Desarrollado por",
  },

  en: {
    nav: { work: "Work", services: "Services", studio: "Studio", contact: "Contact" },
    cta_brief: "Let's talk",
    cta_explore: "See work",

    h1_top: "Multimedia",
    h1_middle_1: "studio",
    h1_middle_2: "that hits",
    h1_middle_3: "hard.",
    h1_sub: "We make web, apps, design and video people remember. Your brand deserves more than a template.",
    h1_loc: "Bogotá ↔ World",
    h1_year: "Since 2022",
    h1_scroll: "See what we do",
    h1_sticker: "MULTIPLES · MEDIOS · STUDIO · MMXXVI",
    h1_words: ["WEB", "APPS", "DESIGN", "VIDEO"],

    marquee_words: ["DESIGN", "CODE", "MOTION", "BRANDING", "APPS", "VIDEO", "WEB", "STRATEGY"],

    svc_eye: "Four media",
    svc_title_1: "One brand,",
    svc_title_2: "four channels,",
    svc_title_3: "zero excuses.",
    svc_sub: "Same team designs your site, codes your app, directs your spot and runs your Instagram. No broken phone between disciplines.",

    services: [
      { n: "01", label: "WEB", title: "Web that sells.", body: "Landing pages, e-commerce and custom platforms. With an internal builder so you edit without calling us.", tags: ["Landings", "E-commerce", "SaaS", "Custom CMS", "API integrations"], kind: "sphere", color: "magenta" },
      { n: "02", label: "APPS", title: "Apps that stick.", body: "iOS, Android and PWA built so users come back tomorrow. We don't ship until the retention curve works.", tags: ["iOS", "Android", "React Native", "PWA", "Push", "Onboarding UX"], kind: "torus", color: "azure" },
      { n: "03", label: "DESIGN", title: "Identity that hurts.", body: "Full branding, systems, editorial, packaging and campaigns. The whole Adobe suite working for you.", tags: ["Branding", "Design systems", "Editorial", "Packaging", "Social", "Illustration"], kind: "blob", color: "lime" },
      { n: "04", label: "VIDEO", title: "Cinema-grade AV.", body: "Spots, reels, corporate video and motion. Camera, lights, edit under one roof.", tags: ["Spots", "Corporate", "Motion", "Reels & TikTok", "Post", "Sound"], kind: "cylinder", color: "tangerine" },
    ],

    media_eye: "Moving image and still image",
    media_title_1: "Camera, light",
    media_title_2: "and edit.",
    media_sub: "We produce and post-produce in-house. Same team from storyboard to master: stills for campaigns and catalogues, video for spots, social and corporate.",
    photo: {
      eyebrow: "PHOTOGRAPHY · 360°",
      title: "Photography.",
      lead: "Product, lifestyle, editorial portraits and campaigns. Own studio in Bogotá and locations across the country. Fast selection and publication-grade retouching.",
      phases: [
        {
          tag: "Production", icon: "camera",
          title: "A clean shoot day.",
          body: "Location scouting, talent or product direction, frame by frame care. Dual-card backup and live client review.",
          items: ["Art direction", "Location / studio", "Styling", "Lighting", "Tethered shooting"]
        },
        {
          tag: "Post-production", icon: "wand-2",
          title: "Retouching you don't notice.",
          body: "Selection, color, cleanup, masking, dodge & burn. Delivery in every format you need — web, print, marketplace.",
          items: ["Color grading", "High-end retouch", "Compositing", "Cutouts", "Multi-format delivery"]
        }
      ],
      gallery_label: "Gallery · recent selection",
      gallery_cta: "See more",
      gallery: []
    },
    video: {
      eyebrow: "AUDIOVISUAL · FILM & MOTION",
      title: "Audiovisual.",
      lead: "Spots, reels, corporate video, motion graphics and 3D. From idea to final render — script, direction, camera and post under one roof.",
      phases: [
        {
          tag: "Production", icon: "clapperboard",
          title: "A shoot that works.",
          body: "Script, storyboard, scouting and directing. Camera, sound, gimbal or drone — whatever the piece requires, no subcontracting the core.",
          items: ["Script & boards", "Casting", "4K/6K camera", "Direct sound", "Art direction"]
        },
        {
          tag: "Post-production", icon: "film",
          title: "Edit + motion + color.",
          body: "Narrative edit, motion graphics, 2D/3D animation, scientific color (DaVinci) and sound mix. Subtitles, masters and per-channel cuts.",
          items: ["Edit", "Motion / 3D", "Color grading", "Sound mix", "Multichannel masters"]
        }
      ],
      gallery_label: "Reel · recent work",
      gallery_cta: "Watch reel",
      gallery: [
        { tag: "Spot",        title: "Bonté · 30s launch", span: "wide" },
        { tag: "Reel",        title: "Aurea · Instagram series" },
        { tag: "Corporate",   title: "360 Logistics · explainer" },
        { tag: "Motion",      title: "Casa Rural · logo animation" },
        { tag: "Documentary", title: "Behind the scenes · 2025" },
        { tag: "3D",          title: "Aurea · jewelry configurator", span: "wide" }
      ]
    },

    work_eye: "Real cases",
    work_title_1: "What",
    work_title_2: "we move.",
    work_sub: "Selection. Not all the good stuff fits here.",
    work_view: "View case",
    works: [
      { id: "logistica", client: "360 Logistics", title: "Logistics platform redesigned head to toe", services: ["Platform", "UX/UI", "Branding"], metric: "−40% operation time", year: "2024", kind: "dashboard", bgColor: "azure" },
      { id: "rural", client: "Casa Rural", title: "Booking app for boutique stays", services: ["iOS", "Android", "Backend"], metric: "+12K downloads in 90 days", year: "2024", kind: "app", bgColor: "lime" },
      { id: "bonte", client: "Bonté Café", title: "Identity + launch spot", services: ["Branding", "Production", "Spots"], metric: "3.2M organic views", year: "2023", kind: "brand", bgColor: "tangerine" },
      { id: "aurea", client: "Aurea Jewelry", title: "E-commerce with 3D configurator", services: ["E-commerce", "3D", "Motion"], metric: "+180% conversion", year: "2023", kind: "shop", bgColor: "magenta" },
    ],

    proc_eye: "How we work",
    proc_title_1: "Six steps.",
    proc_title_2: "Zero surprises.",
    proc_sub: "Fixed pricing. Dates in contract. Friday demos.",
    proc_steps: [
      { n: "01", t: "Discover", d: "We talk. Business, audience, metrics. We define what we solve — and what we don't." },
      { n: "02", t: "Strategy", d: "Architecture, flows, stack. Scope and price closed before touching design." },
      { n: "03", t: "Design", d: "Wireframes, clickable prototypes, biweekly reviews. You see everything, not just the end." },
      { n: "04", t: "Production", d: "Code, video, illustration. Weekly sprints with closing demo." },
      { n: "05", t: "Launch", d: "Cross QA, training, manuals. D-day we're online with you." },
      { n: "06", t: "Continuity", d: "Maintenance, metrics, evolution. Doesn't end at delivery." },
    ],

    stack_eye: "Tools",
    stack_title_1: "Our daily",
    stack_title_2: "stack.",
    stack_sub: "Proven tech. Not trends.",
    stack_groups: [
      { label: "Development", items: ["React", "Next.js", "Node", "Astro", "Tailwind", "TypeScript", "Supabase", "PostgreSQL"] },
      { label: "Mobile", items: ["Swift", "Kotlin", "React Native", "Flutter", "Firebase"] },
      { label: "Design", items: ["Figma", "Illustrator", "Photoshop", "InDesign"] },
      { label: "Motion + Video", items: ["After Effects", "Premiere Pro", "DaVinci Resolve", "Cinema 4D", "Audition"] },
    ],

    stats_eye: "By the numbers",
    stats: [
      { n: "60+", l: "Projects shipped" },
      { n: "4", l: "Years producing" },
      { n: "8", l: "Countries reached" },
      { n: "96%", l: "Returning clients" },
    ],

    tst_eye: "What they say",
    tst_title_1: "Clients",
    tst_title_2: "trust us.",
    testimonials: [
      { q: "They redesigned our logistics platform and operation time dropped 40%. People use it because they finally get it.", a: "Andrés Marín", r: "Ops director · 360 Logistics" },
      { q: "From napkin sketch to published app in four months. And the builder lets me edit copy without calling anyone.", a: "Valentina Ortega", r: "Founder · Casa Rural" },
      { q: "The spot they produced got us 3.2M organic views. More importantly, people finally got the product.", a: "Juan F. Rojas", r: "Marketing · Bonté Café" },
    ],

    team_eye: "The studio",
    team_title_1: "Seven people.",
    team_title_2: "Four disciplines.",
    team_sub: "No middlemen. You talk to whoever's doing your project.",
    team: [
      { n: "Creative director", r: "Strategy · Art direction", color: "magenta" },
      { n: "Lead developer", r: "Web · Platforms · APIs", color: "azure" },
      { n: "Mobile lead", r: "iOS · Android · React Native", color: "lime" },
      { n: "Senior designer", r: "Branding · Editorial · UI", color: "tangerine" },
      { n: "Motion & 3D", r: "After Effects · C4D · Blender", color: "violet" },
      { n: "DP", r: "Camera · Lights · Color", color: "magenta" },
      { n: "Producer", r: "Accounts · Time · Logistics", color: "lime" },
    ],

    cnt_eye: "Let's talk",
    cnt_title_1: "Tell us",
    cnt_title_2: "your project.",
    cnt_sub: "We reply in < 24h with an initial proposal.",
    cnt_name: "Name",
    cnt_email: "Email",
    cnt_company: "Company (optional)",
    cnt_budget: "Budget",
    cnt_services: "What you need",
    cnt_brief: "Tell us more",
    cnt_send: "Send",
    cnt_or: "Or direct",
    budgets: ["< $5K", "$5K—$15K", "$15K—$40K", "$40K+", "Not sure"],
    services_pick: ["Web", "App", "Design", "Video"],

    faq_eye: "FAQ",
    faq_title_1: "What",
    faq_title_2: "people always ask.",
    faqs: [
      { q: "How much does a project cost?", a: "Depends on scope. A landing starts at $1.5K USD. A custom platform with backend and mobile app runs $15K–$60K. After a 30-min call we give you a concrete number." },
      { q: "How long does delivery take?", a: "Landing: 2–3 weeks. Full app: 3–6 months. Ad spot: 4–8 weeks. Dates committed by contract." },
      { q: "Do you work outside Colombia?", a: "Yes. Active clients in Mexico, Chile, Spain, Panama and US. 100% remote, billed in USD or local currency." },
      { q: "Can platforms be edited without code?", a: "Yes. Every platform includes a visual builder: edit text, images, products, sections — no dependence on us." },
      { q: "What happens after launch?", a: "Monthly maintenance plans from $400 USD. Include monitoring, backups, security updates and an hours bank." },
      { q: "Do you sign NDAs?", a: "Yes, before any detailed conversation if your project requires it. We have a standard NDA or sign yours." },
    ],

    ft_made: "Made in Colombia with obsessive attention to detail",
    ft_rights: "All rights reserved",
    ft_studio: ["About us", "Team", "Careers", "Press"],
    ft_work: ["Portfolio", "Case studies", "Services", "Process"],
    ft_legal: ["Terms", "Privacy", "Cookies", "Data Protection"],
    ft_legal_links: ["legal/terminos.html", "legal/privacidad.html", "legal/cookies.html", "legal/habeas-data.html"],
    ft_cta_a: "Shall we",
    ft_cta_b: "build the next one?",
    ft_dev_by: "Developed by",
  }
};

window.COPY = COPY;